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Bootcamp for Creativity & Business Innovation

Enroll in 2025

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A course on innovation applied to business

Creativity is a very serious matter, as it's capable not only of communicating but also of transforming businesses and making them grow. In this program, with our "learning by doing" approach, you'll learn all the skills required to come up with creative ideas capable of impacting clients' core businesses, solving problems, and inventing things that should already exist. You'll understand the company ecosystem and be the one who makes sense of and humanizes data and technology. Learn from the best to develop products, find new business models, and stand out from the competition with services that are slowly changing the rules of the market.

An 11-week intensive program at the Madrid school

Start

October

Duration

11 weeks

Schedule

Tuesday, Wednesday and Thursday from 7pm to 9pm

Modality

In person (some sessions may be online)

Price

€2,600 + €300 registration fee | Bonusable by Tripartite Foundation

Why study the Creativity & Business Innovation Bootcamp?

Every day more important

Acquire skills and a mindset to create differential solutions through creativity. Empower your teams to apply agile and design methodologies to daily work. Introduce new ways of doing things and tools into your organization.

Boost your career

All those professionals who want to learn a way of working that allows them to differentiate themselves by better understanding the current context and incorporating creative tools into their way of working (creatives, designers, strategists, marketing, startups, executives, engineers, chefs, artists...).

Work with a real client

We think that the only way to learn is by doing, so for three months we will work on an innovation project with a real client, addressing their current business challenges. We will design new services or business models for them.

Opportunities

You can work in Strategic Design, Service Design, UX, Startups, Business Designer, Design Research, Innovation Departments of large companies, Product Design and much more.

Who is it aimed at?

Entrepreneurs and founders

Aimed at those seeking to enhance creativity to innovate, lead projects, and transform ideas into successful business opportunities.

Advertisers and designers

Who want to expand their professional impact, transcending traditional communication and exploring new ways to generate creative value.

Marketing, communications and branding professionals

Ideal for those seeking to create innovative solutions, combining creativity and strategy to drive business growth and differentiation.

Innovation, UX or strategy profiles

Perfect for those who want to acquire creative and strategic skills that complement their professional profile in digital innovation environments.

People seeking to reinvent themselves professionally

Designed for those working in digital transformation and innovation sectors, who are looking to enhance their creativity and professional strategic vision.

Client 2024:

Study blocks

In this 11-week bootcamp, you'll learn from diverse professional backgrounds how to apply research and strategic design methodologies to seek business opportunities and solutions from a holistic perspective: strategy, user experience, technology, and creativity. This is a creative role that seeks to drive company and business growth.

We welcome everyone to the course, share expectations, and lay the groundwork.

In this first week, we'll lay the groundwork for research by asking the right questions to identify problems and needs that will build a mental map to work with.

Through these two disciplines, we will look at how to improve the interaction between people and the products and services they use, both in digital environments (UX) and at other touchpoints, to improve customer satisfaction.

In consulting, these models are analyzed and designed, considering factors such as value proposition, customer segments, revenue sources, cost structure, and key alliances. You'll understand how different models and companies work.

We will seek to identify patterns and extract key insights to extract opportunities.

This analysis will allow us to identify needs, points of friction in the current experience, and areas for improvement or innovation in products or services.

This methodology starts with signals from the present—emerging trends, technologies, social or environmental changes—and projects them over time to imagine different futures and make more consistent long-term decisions.

We explore collaborative thinking as a tool for innovation.

We'll learn how to organize brainstorming sessions and facilitate teamwork. Shared creativity will allow us to generate more powerful and distinctive ideas.

Technology is a tool for transformation. It's important to understand how creative technology studios work and how the emergence of AI can evolve businesses.

Creativity is a very serious matter. The creative on "Mad Men" gives way to the creative inventor. The power of observation and connecting the dots with lateral thinking gives rise to disruptive ideas that go beyond a communications campaign.

We prototyped our solution in its simplest form to quickly test it. We sought real feedback and identified opportunities for improvement. Interaction will be key to perfecting the proposal.

We learn how to structure the presentation of our solution to the client.

We organize information clearly and effectively. We use storytelling techniques to generate impact and communicate our value in an emotional way.

Before the end of the course, guest speakers will be on hand to inspire you and help you plan your future.

In addition, you will have a presentation of the project with a real client.

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More information about the Bootcamp

Before diving into our master's program, you don't need any prior knowledge. Our program is designed so that everyone can participate, regardless of their previous experience. The most important thing is to have the willingness and enthusiasm to learn.

Our course will invite you to work creatively, expanding your horizons and expanding your knowledge. With the support and guidance of our teachers, you will be able to develop skills and acquire fundamental tools that will enhance your professional growth.

To enter the workforce, it's crucial to understand how this methodology is applied in various industries and to demonstrate creative skills, problem-solving abilities, and effective communication. Job opportunities can include roles such as strategic design consultant, UX service designer, in startups, as a business designer, designer researcher, in innovation departments of large companies, product design, and more.

In our master's program, you'll be involved in real-life projects. Upon completion, you'll have the opportunity to present these projects to clients, facilitating your integration into the workforce with a practical and applied approach. Additionally, you'll build a solid portfolio that highlights applied Design Thinking projects, allowing you to demonstrate your skills during job interviews.

Our course offers a wide range of skills and approaches that enable professionals to create innovative and differentiated solutions. In our program, you will acquire a mentality oriented to the generation of creative and differential solutions. It will train you to lead teams and apply agile and design methodologies in the work environment, thus promoting continuous innovation.

Furthermore, throughout the master's degree you will develop the ability to analyze the current environment, visualize potential futures and design strategies focused on people's real needs.

Creativity & Business Innovation is highly effective in addressing complex problems because it focuses on deeply understanding user needs. By adopting a people-centered approach, encourages creativity to generate innovative and viable solutions. Its dynamic process allows it to adapt as new perspectives are discovered, finding more effective solutions adapted to real needs.

The approach used throughout our course encourages experimentation and learning through mistakes, enhancing your creativity. It is designed to stimulate the imagination and help you generate innovative ideas, giving you unique tools to solve problems.

Our master's degree will expand your creative skills by providing you with a solid framework for tackling complex problems and helping you foster curiosity, lateral thinking, and the exploration of multiple solutions.

Our tutors

Carol Rodriguez and Carlos Murillo, founders of Spinoff

They put at your disposal all the knowledge and experience acquired during ten years working with the most important companies (BBVA, IKEA, Mahou, Liberty Seguros, Carrefour… among many others) in high-level strategic projects. Both believe in businesses that challenge things and collaborate on projects focused on developing business strategy, brand positioning where they define the purpose, values and value proposition of the companies and design their internal culture.

In addition to this, they are passionate about training, which has resulted in a perfect combination to create the best course in Design Thinking, Innovation and Service Design..

Contact us
Alberto Barreiro
Director of Creative Transformation @ VML THE COCKTAIL
Tico Fuentes
Head of Futures Research at Invisible
Andrea Caruso
Founder of Ciszak Dalmas Design Studio
Mario Soriano
Creative CCO at The Gourmetillo Food Studio
Carmen Bustos
Founder at Soulsight Design Strategy
Nico Fernández
UX Design Director at Bankinter
Jaime Bisbal
Founder + Brand & Sales accelerator
Alexia Molina
Head of Strategy and Business Development at EGGS, Part of Sopra Steria
Roberto Rojas
Creative Art Director at MRM Spain. Experience in generative AI, photography, and digital illustration.
Iñaki Escudero
Brand Storytelling. Strategy Director Picnic.
Teresa Lomas
Research Manager (State Lotteries and Betting)
Domenico Massareto
SUOR.ai | Top-tier Marketing Effortless Through AI | Investor | 3x Cannes Lions Jury | TEDx Speaker | Creative Technologist
Carolina Rodriguez and Carlos Murillo
Founders of Spinoff. Consulting and business services
Stef Silva
Founder & Creative Director at Invisible, part of Jungle
Oliver Durán
Brand & Product Designer at VML The Cocktail

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BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by email to andreagomez@miamiadschool.com attaching the following documents:

BANK DATA 

If you are going to make a payment for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

· Account holder:

Miami Ad School Madrid, SL

· Address of the owner:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity:

CAIXABANK SA

· Address of the bank:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number:

2100 2907 4902 0012 3610

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Master of Design Thinking, Innovation and Service Design in Madrid

The best blended innovation, service design and strategic design course

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