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Creativity & Innovation

Local Master

Registrations open: October 2023

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Creativity is a very serious matter, as it's capable of not only communicating but also transforming businesses and making them grow. In this program, with our "learning by doing" approach, you'll learn all the skills required to come up with creative ideas that impact clients' core businesses, solve problems, and invent things that should already exist.

You'll understand the business ecosystem and help you make sense of and humanize data and technology. This is a one-year, intensive, practical 100% master's program at our school in Madrid.

Start

We have two annual start dates in October and January.

Duration

Our Local Master lasts 1 years of training and the possibility of doing up to 6 months of internship once the course has finished.

Modality

It is essentially a course in person. Certain lessons can be carried out in virtual format depending on the topic or special circumstances.

Price

The total cost of the course is €11,600. Additionally, you will have to pay €300 to reserve your place during the registration process. You can pay for the course in a single payment or in up to 12 monthly payments without interest.

Who is it aimed at?

College graduates

in areas such as advertising, design, communication, marketing, business, technology, art or humanities who want to specialize in creativity applied to business.

Entrepreneurs and founders

Who want to enhance creativity as a business driver.

Advertisers and designers

who want to expand their impact beyond traditional communication.

Marketing, communications and branding professionals

seeking to develop innovative solutions from a strategic approach.

Innovation, UX or strategy profiles

who want to acquire creative skills to complement their role.

People seeking to reinvent themselves professionally

in sectors linked to digital transformation and innovation.

Career Opportunities:

Multidisciplinary creative roles in agencies, consultancies, startups, or innovation departments: Innovation Consultant, Business Designer, Creative Strategist, Brand Innovation Manager, Creative Technologist, Service Designer…

Creatives in technology companies and brands with strategic thinking and business vision

Entrepreneurs

One-year master's degree in creativity and innovation in Madrid

In-person classes

You'll have three quarters of creativity + one Business Innovation Bootcamp. With this master's degree, you'll learn to conceptualize and implement creative ideas from a more strategic perspective, with creative solutions that go beyond communication. These ideas work not only from the brand but also from the business. Additionally, you'll learn to sell your ideas, work agilely in highly innovative environments, and create a powerful creative portfolio that combines creativity with innovation and technology.

Internships

Once you graduate, you have the opportunity to complete up to six months of internships in Spanish agencies and companies thanks to our agreement with the Miguel de Cervantes European University and Euneiz, through which you can obtain the title of Expert in Advertising Creativity.

Networking

In addition to all the contacts you will make during your course, at the end of the master's degree you will be part of the Portfolio Review: an event where national and international agencies interview our students in a "speed date" format.

Awards

Miami Ad School is the most awarded school in the world. Year after year our students participate in the most renowned festivals in the world.
Mentorships

Mentorships

Our former students are in the best positions in the best companies of the moment. And you will have a mentor who will accompany you on your professional path to advise you.

Double Degree

You'll earn a dual degree: the Miami Ad School Master's Diploma in Creativity & Business Innovation + a University Diploma in Creativity from UEMC (provided you have previously completed these internships and hold an official university degree).

*The fees for issuing the degree must be paid by the student if requested.

Study blocks

Your master's degree will have two blocks that will focus on innovation and creativity

Business Innovation

|

Creativity
In this 11-week bootcamp, you'll learn from diverse professional backgrounds how to apply research and strategic design methodologies to seek business opportunities and solutions from a holistic perspective: strategy, user experience, technology, and creativity. This is a creative role that seeks to drive company and business growth.

Research

We welcome everyone to the course, share expectations, and establish the foundation for our work. In this first week, we'll lay the groundwork for research by asking the right questions to identify problems and needs and build a mental map to work on.

User Experience and Service Design

Through these two disciplines, we will look at how to improve the interaction between people and the products and services they use, both in digital environments (UX) and at other touchpoints, to improve customer satisfaction.

Business models

In consulting, these models are analyzed and designed, considering factors such as value proposition, customer segments, revenue sources, cost structure, and key alliances. You'll understand how different models and companies work.

Business opportunities

We will seek to identify patterns and extract key insights to uncover opportunities. This analysis will allow us to identify needs, points of friction in the current experience, and areas for improvement or innovation in products or services.

Designing futures

This methodology takes signals from the present, emerging trends, technologies, social or environmental changes, and projects them over time to imagine different futures and make more consistent long-term decisions.

Co-creation

We explore collaborative thinking as an innovation tool. We'll learn how to organize ideation sessions and facilitate teamwork. Shared creativity will allow us to generate more powerful and distinctive ideas.

New technologies

Technology is a tool for transformation. It's important to understand how creative technology studios work and how the emergence of AI can evolve businesses.

Creativity beyond creativity

Creativity is a very serious matter. The creative on "Mad Men" gives way to the creative inventor. The power of observation and connecting the dots with lateral thinking gives rise to disruptive ideas that go beyond a communications campaign.

Prototyping

We prototyped our solution in its simplest form to quickly test it. We sought real feedback and identified opportunities for improvement. Interaction will be key to perfecting the proposal.

Communication and relevance

We learn how to structure the presentation of our solution to the client. We organize information clearly and effectively. We use storytelling techniques to generate impact and communicate our value in an emotional way.

Masterclasses + Final presentation to the client

Before the course ends, guest speakers will be on hand to inspire you and help you plan your future. You'll also have a project presentation with a real client.

Weekly tutorials to review projects

Receive personalized weekly mentoring to review and improve your advertising projects. Ongoing support to refine ideas, resolve questions, and move forward confidently with each delivery.

You will have three creativity quarters that include core training subjects and that you will share with other creativity students.

Creativity + Portfolio

Work with real briefs

You'll learn to work and think creatively with real-life creative briefs that will be part of your portfolio, presenting your ideas and producing content within a 100% hands-on learning environment.

Student Competitions

Awards

Creativity is learned, and at Madrid Ad School we have the best. You will have classes exclusively on creative thinking.

Design tools

Technical skills

You will learn to use the main design programs to carry out your ideas: Illustrator, Photoshop, After Effects, InDesign and WordPress.

Portfolio Review

You'll walk away with a multidisciplinary and innovative creative portfolio that you'll present at the Portfolio Review, a speed dating event with the country's top agencies. Our largest networking event and the gateway to your first creative job.

Do you need advice?

Paula is a V8 2.5 FULL EQUIP SUV capable of addressing and solving up to 6 thousand problems at a time. She is our director of studies and can surely solve your professional and life concerns.

Contact us
paula-cabanillas
Alberto Barreiro
Director of Creative Transformation @ VML THE COCKTAIL
Stef Silva
Head & Creative Director at Invisible, part of Jungle
Andrea Caruso
Founder of Ciszak Dalmas Design Studio
Mario Soriano
Creative CCO at The Gourmetillo Food Studio
Carmen Bustos
Founder at Soulsight Design Strategy
Nico Fernández
UX Design Director at Bankinter
Jaime Bisbal
Founder + Brand & Sales accelerator

Sign up in 4 simple steps

Registration 2024

Download the registration contract and upload it filled

EXAMPLES OF YOUR CREATIVITY

Send us at least four examples of any creative expression made by yourself. The work can be photography, painting, advertising, stories, illustrations, animation, sculpture, designs, etc. We want to see what media you feel comfortable working with. If you have an online portfolio, send us the link.

STORYTELLING

Write a story about a pair of grandparents. Let your imagination flow and bring these two characters to life in an original way.

BRAND BUILDING

Imagine an app that reunites lost dogs with their owners. Name the app, tell us how it works, and write the copy for the app's home page and ads.

Send it to us in the format you prefer (PDF document, video, image, presentation...)

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by e-mail to paula@miamiadschool.es attaching the following documents:

BANK DATA /
BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

One-year master's degree in creativity and innovation in Madrid

The best and most complete in-person innovation and creativity course

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