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Global Brand Strategy Bootcamp

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Intensive online master's in Global Brands Strategy

Building successful global brands is quite a challenge. It needs 4×4 professionals that can stretch across disciplines, hybrid roles that can make strategy louder and relevant creativity that resonates with culture.

This program is not an introduction to strategy; it's an executive program to become a T-shaped professional: someone who deeply understands their role but is also fluent in other disciplines like strategy, creativity, culture, marketing, sustainability, business, data and technology.

Who is it for?

Designed for professionals with proven experience who want to enhance their strategic knowledge in a global world from a 360 view.

  • Advertising professionals: Creatives, Account Executives, Strategic Planners, Brand Managers, Communication directors seeking to enter and understand the global strategy ecosystem.
  • Marketing professionals from different industries and brands looking to upgrade their strategic skill set and apply it to their roles.
Starts

April 7th to June 18th

Duration

12 weeks

Worldwide Schedule

Tuesdays and Thursdays.
7pm | Madrid, Amsterdam, Paris, Berlin
6 pm | London
8 am | Los Angeles
11 am | New York
3 pm | Argentina
4 pm | Mexico

Modality

100% Online. Full english.

Price

€3000 + €300 registration fee / Bonusable by Tripartite Foundation (Spain)

Why study the Global Brands Strategy Bootcamp at Miami Ad School?

Developed by successful professionals

You will have the best instructors you can imagine. A real dream team of experts from diverse markets and backgrounds that will guide you on how to tackle the daily challenges of global strategy from different perspectives.

Real client brief

We think that the only way to learn is by doing, so for three months you will work on a global project with a real client, addressing their business challenges from different strategy perspectives, putting into practice what you have learned – and being guided all the way.

Global networking pitch

Global professionals from the all across industry will attend the online final presentation, they will give real time feedback on each pitch and you will be able to network with them.

Boost your career!

This course is designed for professionals with a proven experience who want to become hybrid and add value to their work and face the challenge of working for the global market.

Our real client this year is:

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The best networking in the industry

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Your global strategy course week by week

Learn from different perspectives and professionals the skills needed to work with global brands. An intensive mind-expanding program of 12 weeks to understand the ecosystem from a strategic, creative, business and cultural point of view.

Each week, the best international professionals will become your teachers.
They will guide you through 2-day sessions of 2 hours each to understand different aspects of global brands marketing and advertising based on their unique experience and beyond any theory you can find in a book.

The Global Brands Strategy Bootcamp culminates with a real global project.
Because we believe the only way to learn is by doing. You will receive the brief at the beginning of the Bootcamp, you will have feedback reviews, and at the end, you will present to the client and to different industry professionals in the final pitch.

Study modules

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+ Meeting Point

Understand the fundamentals of global branding and strategic thinking. Learn what differentiates global brands from local ones, the challenges they face, and the opportunities they create. Explore key branding principles, positioning, and strategic frameworks that drive global success.

Deep dive into research techniques essential for understanding global markets. Learn how to analyze consumer behavior, cultural differences, and market trends through qualitative and quantitative research. Gain skills in gathering insights that inform creative and strategic decisions for international campaigns.

Explore proven strategic models used by top global brands to innovate and differentiate. Understand the importance of consumer insights, brand positioning, and competitive advantage. Learn how to build a strong strategic foundation that ensures brand relevance and long-term growth.

Unleash creativity on a global scale by understanding how culture, technology, and consumer trends shape creative storytelling. Learn techniques to develop groundbreaking campaigns, adapt creative concepts for different markets, and balance consistency with local relevance.

Culture plays a crucial role in shaping brand perception. Discover how to integrate cultural insights into brand strategies to create meaningful connections with global audiences. Learn from real case studies how brands successfully navigate cultural differences and sensitivities.

Craft compelling presentations that effectively communicate your strategic vision. Learn how to structure a strategy deck, highlight key insights, and deliver persuasive storytelling that resonates with clients and stakeholders. Develop the confidence to present complex ideas with clarity and impact.

Transform strategic plans into real-world executions. Learn the step-by-step process of bringing a strategy to life, from briefing creative teams to working with media planners and production teams. Understand the challenges of executing global campaigns and how to adapt strategies for different markets.

Great strategies must deliver measurable results. Explore different ways to track and evaluate campaign success using KPIs, analytics, and case studies. Learn how to optimize campaigns in real-time, make data-driven decisions, and demonstrate the impact of your strategy on brand growth.

Discover the essential components of building and maintaining a strong global brand. Learn about brand architecture, consistency across markets, and how to develop a brand's tone of voice, identity, and messaging. Explore the challenges of expanding a brand internationally while maintaining authenticity.

Technology is reshaping marketing and branding. Learn how artificial intelligence and data science are being used to analyze consumer behavior, personalize brand experiences, and automate decision-making. Explore how brands leverage AI for content creation, media planning, and trend forecasting.

Modern brands must embrace sustainability and inclusivity to remain relevant. Understand how brands integrate ethical business practices, diversity, and environmental responsibility into their strategies. Learn from global examples of companies successfully balancing profit with purpose.

Global brands must continually evolve to stay competitive. Learn strategies for scaling brands, expanding into new markets, and sustaining long-term business growth. Explore case studies on how leading brands successfully innovate, adapt, and future-proof their businesses.

On your graduation day you will have the opportunity to interview in a speed dating format with the best agencies and companies at a national and international level. Then we will have a celebration in which you can continue the conversation with the top personalities in the industry in an informal and relaxed atmosphere.
Rob Campbell
CSO at Colenso. Prior: W+K. R/GA. Metallica.
Javier Campopiano
Worldwide Chief Creative Officer at McCann Worldgroup
Juan Sevilla
Creative Director at Wieden+Kennedy London
Alex Pallete
Founder & Chief Strategy Officer at PICNIC
Ana Alonso
Global Strategy Director at VML
Julia Kayser
Head of Intel Americas Nobox | Samy Alliance Agency
Caio Fontelene
Growth, Brand and Innovation Executive @ Kraft Heinz
Jamie Hamill
Consulting Director at Ogilvy Consulting
Marie Stafford
Global Director, VML Intelligence
Bruno Steffen
Head of Strategy GUT Europe & APAC
Anibal Casso
Chief Strategic Officer Ogilvy North America & Global Strategy Lead WPP OpenX
Zoe Scaman
Founder and Keynote Speaker at Bodacious, CSO at 77X.

4 simple steps to apply

Download the contract fill it, and upload it.

CV or Linkedin profile

We want to know what you have been trained in, what you have done before and what drives you. That's why we ask you to send us your resume or your Linkedin profile.

BIO

Tell us how you think and why you are interested in joining our course.

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by e-mail to hola@miamiadschool.com attaching the following documents:

BANK DETAILS  

If you are paying for a course or booking a place, please do not forget to put the student's name in the concept of the transfer.

· Account holder:

Miami Ad School Madrid, SL

· Account holder's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Bank entity:

CAIXABANK SA

· Address of the bank:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number:

2100 2907 4902 0012 3610

Apply now
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