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Creativity & AI

Local Master

Open enrollment: October 2025

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You'll learn all the skills required to work in the creative industry with a 100% practical approach, incorporating AI as your superpower.
Artificial Intelligence has become a powerful tool for streamlining creative production. This program combines the power of human creativity—that imagines, conceptualizes, designs, and demonstrates aesthetic judgment—with the transformative potential of generative AI tools.

You'll become the conductor of AI, turning your ideas into reality in a one-year intensive master's program at our school in Madrid.

Start

We have an annual start date in October.

Duration

Our Local Master lasts 1 year of training and the possibility of doing up to 6 months of internship once the course has finished.

Modality

It is essentially a course in person. Certain lessons can be carried out in virtual format depending on the topic or special circumstances.

Price

The total cost of the course is €11,600. Additionally, you will have to pay €300 to reserve your place during the registration process. You can pay for the course in a single payment or in up to 12 monthly payments without interest.

One-year Master's Degree in Creativity and Artificial Intelligence in Madrid

In-person classes

It combines creativity training modules with classes in design tools and artificial intelligence. With this master's degree, you'll learn to conceptualize and implement creative ideas and create a powerful creative portfolio. You'll also learn to execute these ideas by incorporating generative artificial intelligence to produce agilely in an increasingly fast-paced world.

Internships

Once graduated, you have the possibility of doing up to 6 months of internships in Spanish agencies and companies thanks to our agreement with the Miguel de Cervantes European University, through which you can obtain the title of Expert in Advertising Creativity.

Awards

Miami Ad School is the most awarded school in the world. Year after year our students participate in the most renowned festivals in the world.
Mentorships
Our former students are in the best positions in the best companies of the moment. And you will have a mentor who will accompany you on your professional path to advise you.

Double Degree

You'll earn a dual degree: the Miami Ad School Master's Diploma in Creativity and Artificial Intelligence + a University Diploma in Creativity from UEMC (provided you have previously completed these internships and hold an official university degree).

*The fees for issuing the degree must be paid by the student if requested.

Study blocks

Your master's degree will consist of two sections: a shared section focusing on creativity, where you'll work with copywriters and art directors, and specific sections on generative artificial intelligence.

Creativity

|

AI
In this 11-week bootcamp, you'll learn from diverse professional backgrounds how to apply research and strategic design methodologies to seek business opportunities and solutions from a holistic perspective: strategy, user experience, technology, and creativity. This is a creative role that seeks to drive company and business growth.

Creativity + Portfolio

Work with real briefs

You will learn to work and think creatively with real creative birefs that will be part of your portfolio, presenting your ideas and producing the content within a practical 100% learning.

Student Competitions

Awards

Creativity is learned, and at Madrid Ad School we have the best. You will have classes exclusively on creative thinking.

Design tools

Technical skills

You will learn to use the main design programs to carry out your ideas: Illustrator, Photoshop, After Effects, InDesign and WordPress.

Portfolio review

It is a meeting attended by the best agencies in Spain and you have the opportunity to have a private interview with the ones you want and show them your completed portfolio.

You will have three creativity quarters that include core training subjects and that you will share with other creativity students.

Image generation

Artificial intelligence applied to art and visual design, exploring how generative technologies can create stunning images and visual landscapes.

This class combines theory and practice to teach students how to use AI tools to transform abstract ideas into concrete visual art, challenging the boundaries between technology and artistic expression.

Experimentation and innovation are encouraged, encouraging students to develop their own unique style through the use of AI.

Programs: Midjourney, Adobe firefly, Leonardo/PlaygroundAI, Krea

Text generation

The inner workings of language models like CHAT, GPT, and others, revealing how they can go beyond simple interactions to become creative and generative tools.

Through practical exercises and case studies, participants will learn how to customize and apply CHAT GPT in a variety of contexts, from creative writing to developing innovative AI solutions.

We will briefly explain the possibilities of adapting these tools or simply using local models that allow, for example, creating without censorship.

Programs: Copilot Pro and ChatGPT Plus.

Video generation

How to apply the transformative use of artificial intelligence to film and video production, offering new tools and techniques for visual storytelling.

Students will discover how AI can automate editing, enhance visual effects, and create interactive and personalized content, redefining the rules of filmmaking.

This class not only teaches technical skills, but also encourages reflection on the ethical and creative impact of AI on the future of visual storytelling.

Programs: Runway, Pika, Topaz Labs, Kaiber, demos of other AI tools and models.

Sound generation

Explore the revolutionary impact of artificial intelligence on sound creation and manipulation, opening new frontiers for artists, musicians, and sound designers.

These classes offer a deep dive into AI techniques that enable the generation of complex soundscapes, innovation in musical composition, and transformation of audio in previously unimaginable ways.

Programs: Elevenlabs, Fadr, Adobe Podcast, Suite d'audiocraft.

Do you need advice?

Paula is a V8 2.5 FULL EQUIP SUV capable of addressing and solving up to 6 thousand problems at a time. She is our director of studies and can surely solve your professional and life concerns.

Contact us
paula-cabanillas
David Sousa
Creative Director at Women Hub
Francesc Enrich
Creative Art Director at DAVID Madrid
Rodrigo D. Batista
Independent Associate Creative Director
Alex Sanchez
Head of Social Media at Accenture Song
Juan Vargas
Head of Art at VML Health
Elenita Hernandez
Independent Creative
Diego Lautón
Creative Director at Ogilvy Social Lab Amsterdam
Bruna Zanella
Graphic designer specializing in calligraphy and lettering

Sign up in 4 simple steps

Registration 2024

Download the registration contract and upload it filled

EXAMPLES OF YOUR CREATIVITY

Send us at least four examples of any creative expression made by yourself. The work can be photography, painting, advertising, stories, illustrations, animation, sculpture, designs, etc. We want to see what media you feel comfortable working with. If you have an online portfolio, send us the link.

STORYTELLING

Write a story about a pair of grandparents. Let your imagination flow and bring these two characters to life in an original way.

BRAND BUILDING

Imagine an app that reunites lost dogs with their owners. Name the app, tell us how it works, and write the copy for the app's home page and ads.

Send it to us in the format you prefer (PDF document, video, image, presentation...)

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by e-mail to paula@miamiadschool.es attaching the following documents:

BANK DATA /
BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

One-year master's degree in creativity and innovation in Madrid

The best and most complete in-person innovation and creativity course

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