Artificial Intelligence for Creativity and Brands

Open Enrollment 2025

Learn how to use artificial intelligence within the marketing and ideas industry.

AI Brands is a pioneering program that creates a bridge between the impact of artificial intelligence on business and brand building with a triple vision: creative, technological and business.
Start and duration

The course begins on April 13 and lasts 8 weeks (until June 3) consisting of 32 teaching hours.

Schedule

Monday and Wednesday from 7:00 p.m. to 9:00 p.m.

Modality

OnLive: Live online classes (limited seats)

Price

€300 Fee + €800 (€200 earlybird discount on the fee if you enroll before February 14) | Funded by the Tripartite Foundation

Why study Artificial Intelligence at Miami Ad School?

You will learn to generate valuable experiences through artificial intelligence, you will know the methodological and technical processes necessary to design and prototype artificial intelligence projects, and you will be up to date with the latest AI trends, techniques and technologies applied to the ideas industry.

You will gain a strategic vision of the artificial intelligence business, the consumer and creativity from a practical point of view, since all the masterclasses have a theoretical and practical part.

Pioneers in the creative industry

Our school is world-renowned in the advertising field. We constantly renew ourselves towards new trends together with the brightest minds and our courses and masters stand out for having a focus on creativity and innovation.

Top instructors in the industry

If there is one thing that characterizes our school, it is that we look for the most outstanding professionals in the industry. It guarantees us not only outstanding teaching but also the best contacts for networking for our students.

Practical approach with real project

You will work with a real client, facing the creation of a project with all the knowledge acquired, applying work methodologies that are used in the Startup and Innovation ecosystems to generate solutions focused on creativity and data technologies and artificial intelligence.

During your course you will learn about the main tools used in AI

computer vision

Machine Learning

Pre-trained models

P5js

Fitnovation

Technology Mapping

Gan networks (generative adversarial networks)

Natural language processing (GPT-3, GPT-2, T5 and BERT)

Study blocks of the Master's degree in Artificial Intelligence

In this inaugural session of the Master's Degree in Generative Artificial Intelligence, we delve into the fascinating world of the "Visualverse," exploring how AI becomes an innovative paintbrush for creating digital art.

We will discover the fundamental tools and techniques that allow machines to interpret and generate visual works, opening a dialogue between technology and creativity. This class sets the stage for a journey where imagination meets artificial intelligence, redefining the boundaries of art.

In this class, we will unravel the art of designing and applying sophisticated tactics in the field of artificial intelligence to solve complex problems and foster innovation.

This class immerses students in the study of strategic frameworks and decision models that leverage AI, equipping them with the knowledge to lead cutting-edge AI projects.

We will explore real-world use cases where AI strategies have transformed industries, highlighting their impact and the ethical considerations involved.

This is a class that immerses students in the inner workings of language models like CHAT GPT (among others), revealing how they can go beyond simple interactions to become creative and generative tools.

Through practical exercises and case studies, participants will learn how to customize and apply CHAT GPT in a variety of contexts, from creative writing to developing innovative AI solutions.

This session illuminates the potential of CHAT GPT as a catalyst for creativity and technological innovation.

Programs: Copilot Pro and ChatGPT Plus.

We will learn about all the possibilities offered by ChatGPT and the integration of Copilot with other tools.

We will briefly explain the possibilities of adapting these tools or simply using local models that allow, for example, creating without censorship.

This class immerses students in the exciting field of artificial intelligence applied to art and visual design, exploring how generative technologies can create stunning images and visual landscapes.

This class combines theory and practice to teach students how to use AI tools to transform abstract ideas into concrete visual art, challenging the boundaries between technology and artistic expression.

Experimentation and innovation are encouraged, encouraging students to develop their own unique style through the use of AI. —Z

Programs: Midjourney, Adobe firefly, Leonardo/PlaygroundAI, Krea

This class explores the revolutionary impact of artificial intelligence on sound creation and manipulation, opening new frontiers for artists, musicians and sound designers.

This class offers a deep dive into AI techniques that enable complex soundscapes, innovate musical composition, and transform audio in previously unimaginable ways.

Students will embark on an auditory journey, learning to orchestrate technology to bring their most avant-garde sonic visions to life.

Programs: Elevenlabs, Fadr, Adobe Podcast, Audiocraft Suite

This class delves into the transformative use of artificial intelligence in film and video production, offering new tools and techniques for visual storytelling.

Students will discover how AI can automate editing, enhance visual effects, and create interactive and personalized content, redefining the rules of filmmaking.

This class not only teaches technical skills, but also encourages reflection on the ethical and creative impact of AI on the future of visual storytelling.

Programs: Runway, Pika, Topaz Labs, Kaiber, demos of other AI tools and models

This is a masterclass taught by Fernando Barbella, renowned international publicist, that delves into how Generative Artificial Intelligence is redefining creativity in the advertising field.

Through her vast experience and unique perspective, Barbella explores the potential of GenAI to push the boundaries of imagination, foster innovation, and create advertising campaigns that connect with audiences in unprecedented ways.

Students will gain valuable insights into integrating advanced technologies into creative strategies, preparing them to lead in the digital age of advertising.

This is a class designed to uncover how artificial intelligence is transforming business operations, making processes more efficient and less prone to errors.

Students will learn strategies for implementing AI solutions in a variety of business contexts, from streamlining administrative tasks to optimizing supply chains.

This class emphasizes the balance between technological innovation and organizational change management, preparing future leaders to navigate and capitalize on the era of automation.

This class, taught by Raúl Amigo, author of “Love By Design” and an expert in experience design, promises an immersion in how artificial intelligence can transform storytelling in advertising.

Raúl, known for his disruptive approach to customer experience design and for being a benchmark in experience design in Latin America, will share his unique perspective on how AI can be used to create stories that resonate deeply with audiences.

This class will be an opportunity to explore the intersection between advanced technology and creative storytelling, equipping students with the skills to innovate in the field of advertising and beyond.

MrBoofy, an innovative animator at the forefront of technology, shares his unique experience in creating the first anime film produced with artificial intelligence, in collaboration with leading production companies in Los Angeles and Japan.

This masterclass immerses participants in the revolutionary process of integrating AI into animation, from conceptualization to production, highlighting both the technical challenges and creative opportunities.

MrBoofy will reveal how AI is redefining the narrative and visual boundaries of anime, ushering in a new era in animated cinema.

Fernando Barbella and Laia Grassi transform the closing of the master's degree into a real challenge, presenting students with the unique opportunity to apply their knowledge in a final project with a real client.

This class is not only the culmination of your learning, but also a platform to demonstrate your ability to innovate and solve complex problems in the field of generative AI.

Barbella and Grassi will guide students through this challenge, emphasizing the importance of creativity, strategy and the practical application of their skills in a real-world professional context.

Director and tutor of the AI course

Laia Grassi

I am a Creative Director in the field of Advertising and Generative Artificial Intelligence, specializing in interweaving narrative creativity with the latest technological trends. I started my career in marketing more than two decades ago, and since then, I have influenced global brands such as Coca-Cola, Audi, Skoda, Google, Oreo and Volkswagen. Recently, I collaborated on a large-scale AI project with Coca-Cola, thanks to my victory in a global competition focused on artificial intelligence.

Xavier Mitjana

Consultant, trainer and speaker. Catalyst for the adoption and technical implementation of Artificial Intelligence in large organizations.

It has an online audience of more than half a million people.

Fernando Barbella

Award-winning Creative Director with extensive international experience and work recognized in awards such as Eurobest and Webby Awards, standing out in the integration of technology and creativity for global brands. He is a member of the Harvard Business Review Advisory Board, as well as an international speaker.

Raul Friend

Visionary designer recognized for his unique ability to combine artificial intelligence and narrative in the design of immersive experiences, thus redefining this field.

With his agency UMUNTU CX DESIGN in Miami, he has collaborated with global companies and is the author of six books, standing out as a reference in experience design and design thinking worldwide.

Juan Pedro Moreno Moyano

Executive Creative Director BBDO & pioneering agency in deepfakes and post-production.
Juan Pedro studied audiovisual communication at Nebrija University. There, he met his inseparable classmate Javier Senovilla, with whom he continues to form a creative duo. They started at a small agency in Madrid, where they randomly selected copywriters and artists. After two years there, they joined Ogilvy in 2006. Juan Pedro was recently appointed Executive Creative Director of Ogilvy Madrid.

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FAQs

For many years, whenever people mentioned "artificial intelligence," their minds often conjured up images of science fiction movies. However, today, artificial intelligence (AI) has become a concrete reality. While not strictly akin to cinematic fantasies, AI has evolved into a tool with practical applications in various industries, including marketing and advertising.

In essence, artificial intelligence encompasses a set of disciplines that are dedicated to developing technological systems capable of performing tasks that were previously only possible for human ability. Through this technology, it is feasible to address a variety of challenges, from diagnosing diseases to identifying emotions. As a result, these automated solutions offer the advantage of saving time and resources, which undoubtedly brings significant benefits to companies.

In the field of marketing, artificial intelligence is mostly used to collect information and data about consumers, contributing to automated decision-making. Through comprehensive big data analysis, information related to the target audience is automatically processed, which in turn helps marketers design strategies focused on maximizing return on investment (ROI).

We will now explore some examples of how artificial intelligence is transforming the advertising and marketing landscape:

Understanding consumer behavior

Artificial intelligence has the ability to provide companies with deep knowledge about their customers, thanks to detailed analysis of big data and machine learning. This approach allows you to personalize touch points with consumers and predict their future behavior patterns. In this way, the marketing team can determine which products to promote and which segments to target, with the valuable addition of interacting in real time with users.

These systems, which simulate human interaction, provide instant responses at any time of the day and every day of the year. This tool is particularly useful for service companies that face constant and simple queries. Additionally, by collecting responses and generating forms, chatbots also capture valuable user information that the brand can leverage in the future.

Automated content generation

Many of the tasks within the field of marketing tend to be repetitive and depend on manual control. However, artificial intelligence allows us to optimize this process. Although the starting point comes from human creativity, technology makes it possible to automatically generate engaging content and present it to the right audience on the most efficient platforms.

As we have been mentioning, artificial intelligence has burst into the field of marketing and advertising with innovative resources and tools. The versatility of these programs provides the ability to optimize processes with the aim of attracting and retaining potential customers, as well as increasing sales levels.

This is why profiles with knowledge in artificial intelligence are increasingly being sought both in the field of marketing and advertising, as well as in all areas related to communication, innovation and creativity.

  • Precise customization: AI makes it possible to analyze large volumes of data about customers, making it easy to create detailed and accurate profiles of each consumer. This allows companies to tailor their messages and offers specifically to each individual, increasing relevancy and the likelihood of conversion.

  • Advanced segmentation: Using machine learning algorithms, AI can identify patterns and characteristics in consumer data, enabling the creation of more precise audience segments. This allows marketing efforts to be targeted at specific groups with similar interests and needs, which in turn improves the effectiveness of campaigns.

  • Efficient automation: AI makes it possible to automate routine and repetitive tasks, such as sending emails, managing social networks, and scheduling posts. This frees up time for marketers to focus on more strategic and creative tasks.

  • Advanced data analysis: AI can analyze large sets of data in real time and provide valuable insights into a campaign's performance. This allows for informed and rapid decision making, adjusting strategies based on metrics and results in real time.

  • Continuous optimization: AI algorithms can adapt and improve over time as they gain more data and feedback. This means that marketing campaigns can constantly improve as AI adjusts and refines strategies based on previous results.

  • Automated content generation: AI can create basic and personalized content, such as headlines, product descriptions, and social media posts. While human creativity remains essential, AI can speed up the content generation process and maintain a consistent online presence.

  • Improved customer support: AI-powered chatbots can provide instant answers to customer questions at any time of the day. This improves the customer experience by providing immediate assistance and reduces the burden on the customer service team.

  • Trend prediction: AI can analyze historical patterns and market data to predict possible future trends. This allows companies to anticipate market needs and adjust their strategies accordingly.

The best course in Artificial Intelligence applied to Marketing and Advertising online and live

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