Contact us
concepto anuncio

Storytelling for a New Era

Learn to build relevant brands in a changing world

Why choose this course
Study blocks
Goals
Teachers
Enroll me
FAQs

Open Enrollment 2025

Start and duration

October 6 - 4 weeks.

Schedule

Wednesday from 7:00 p.m. to 9:00 p.m.

Modality

OnLive: live online classes

Price

€600 + €100 registration fee | Funded by the Tripartite Foundation

Royal Project

The final presentation will be for a brief for a real client.

What are you going to learn?

This course isn't about "telling pretty stories." It's about creating brand narratives that survive change. In a world where attention spans are shorter than a TikTok, brands that don't learn to evolve die. Here, you'll learn how to make your story matter, adapt it to any platform, and turn storytelling into a real growth engine.

Each week, you'll learn actionable frameworks, applied tools, and practical exercises to transform storytelling from mere theory to a real-life growth tool for your brand. From the neuroscience of storytelling to multiplatform production and execution, this course gives you the tools to transform any brand into an unforgettable story.

Who is this course for?

Brand and marketing strategists

Because without a clear narrative, strategy gets lost in the noise.

Content creators and social media managers

Because without a powerful narrative, your content is just another post that no one remembers.

Copywriters, designers and publicists

Because you need stories that sell, not cool phrases without impact.

Entrepreneurs and business owners

Because without a connecting story, your brand is just a pretty logo with bills to pay.

Why choose Miami Ad School?

Top instructors in the industry

We are the most award-winning creativity school in the world, and our team of instructors is made up of experts who have worked with the most innovative brands, pioneering trendsetting strategies in advertising.

In addition, this course opens the door to a network of key contacts to boost your professional growth.

Practical approach with real project

More than just theory, this course immerses you in practice with a real-life project. You'll work with a client, addressing real market challenges and applying effective storytelling strategies. Through methodologies used in startups and innovation, you'll develop immediately applicable skills to impact brands with creativity, data, and technology.

During your course you will learn about the main tools used in AI

computer vision

Machine Learning

Pre-trained models

P5js

Fitnovation

Technology Mapping

Gan networks (generative adversarial networks)

Natural language processing (GPT-3, GPT-2, T5 and BERT)

Bootcamp Study Blocks

The best stories don't just entertain; they build brands and drive businesses. This week, you'll learn why stories connect at the brain level, how to structure narratives using Pixar's Story Spine, and what makes some brands unforgettable while others fade away.

Practice: You will take a boring brand story and turn it into a powerful narrative by applying the Pixar method.

Brands that don't update their story are forgotten. We'll see how companies like Marvel, Red Bull, and Nike have adapted their narratives without losing their essence. You'll also learn how to evaluate when to jump on a trend or ignore it, and how to ensure your story survives changing algorithms and platforms.

Practice: Choose a brand that has lost relevance and redesign its story to make it relevant again.

A powerful story poorly told is a missed opportunity. This week, you'll learn how to adapt a story to video, social media, blogs, and presentations without losing its impact. We'll explore the approach of the NFL (the most-watched brand in the world) and how to transform a simple idea into a visual and emotional experience that engages your audience.

Practice: You will conduct a Brand Story Audit and design a storytelling strategy for a real brand, ready to be implemented.

Storytelling doesn't just sell; it builds purposeful brands and builds loyal communities. This week, you'll learn how to use stories to align teams, transform customers into ambassadors, and ensure your brand leaves a legacy. We'll conclude with an Implementation Playbook so you can apply what you've learned to your business or company.

Practice: You will design an Implementation Roadmap (customized action plan) to apply storytelling to your business, content, or brand.

Frameworks

  • Mentor Branding Blueprint
  • Pixar's Story Spine
  • Adaptive Storytelling
  • The Decision Framework for New Platforms
  • Implementation Roadmap
  • Jobs to Be Done

Practical Tools

  • Mentor Branding Blueprint Guide
  • Pixar Story Spine Template
  • Adaptive Storytelling Checklist
  • New Platform Evaluation Worksheet
  • Implementation Roadmap Template
  • Jobs to Be Done Guide to Storytelling

Bootcamp Objectives

Master the power of storytelling

You'll learn to capture and retain your audience's attention by applying techniques like Pixar's Story Spine and the neuroscience of storytelling. You'll ensure that each of your brand's stories resonates and leaves a lasting impression.

Create flexible and adaptive narratives

You'll design stories that evolve over time and adapt to market changes. You'll learn to keep your storytelling relevant regardless of new technologies or changes in consumer behavior.

Apply what you've learned with a clear roadmap

With the Implementation Roadmap, you'll emerge from the course with concrete steps to turn stories into tangible value for your brand and make every message impactful.

Adapt stories to new platforms

You'll know when, where, and how to tell stories to maximize their impact. With the Decision Framework, you'll evaluate which channels are worth pursuing and how to adapt stories for TikTok, Instagram, YouTube, and other formats.

Integrate storytelling into your strategy

You'll understand how to apply storytelling to your business strategy to generate real results. You'll align teams, transform customers into ambassadors, and foster long-term growth.

Course Director and Tutor

Iñaki Escudero

In a world where attention is fleeting and authenticity is everything, Iñaki Escudero helps brands and leaders unlock the power of storytelling to create impact, connection, and long-term transformation.

With a global career spanning five continents, Iñaki has worked with brands, executives, and organizations across Europe, Spain, and beyond.

His specialty is turning strategic vision into powerful stories, ensuring that companies not only communicate, but truly connect.

As a Strategic Advisor at The Real Hero, he helps brands discover, define, and tell their most impactful stories, positioning them as purpose-driven, people-centered, and future-ready companies.

Her background in advertising, media, and education has shaped her unique approach: a combination of narrative strategy, foresight, and cultural understanding that enables companies to stand out in an information-saturated world and build deeper connections.

At a time when brands are competing not only for visibility, but for meaning,

Sign up in 4 simple steps

Open registrations

Download the registration contract and upload it filled

CV or linkedin profile

We want to know what you have trained in, what you have done before and what moves you. That's why we ask you to send us your resume or your Linkedin profile.

BIO

Tell us how you think and why you are interested in signing up for our course.

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

I want to sign up