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Strategy Master

Local Master · 6 months

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The Master's in Strategy is a program designed to provide six-month training for those who wish to begin their career in the field of strategy in all its aspects, through up-to-date training in the latest industry trends and tools.

Start

October

Duration

Our Local Master lasts 6 months and the possibility of doing up to 6 months of internship once the course has finished.

Schedule

Monday to Thursday from 7 p.m. to 9 p.m.

Modality

It is essentially a course in person. Certain lessons can be carried out in virtual format depending on the topic or special circumstances.

Price

The total cost of the course is €6,600. An additional €300 fee is required to reserve a spot during the registration process.

What does the Master of Strategy consist of?

In-person classes

At Miami Ad School Madrid we have almost 20 years of experience in the training of advertising strategists of success, in fact, we can say that we were the first Spanish school to train strategy professionals. During all this time, we have helped hundreds of students achieve their professional goals.

Internships

Once graduated, you have the possibility of doing up to 6 months of internships in Spanish agencies and companies thanks to our agreement with the Miguel de Cervantes European University, through which you can obtain the title of Expert in Advertising Creativity.

Networking

This program will not only provide you with the broadest and newest content in the field of strategy, but it will also offer you the opportunity to make valuable contacts and build a professional network before you even graduate.

Double Degree

You will earn a dual degree: the Local Master Miami Ad School Diploma in Strategy + UEMC University Diploma in Creativity (provided you have previously completed these internships and hold an official university degree. *The fees for issuing the degree must be paid by the student upon request).

*The fees for issuing the degree must be paid by the student if requested.

Study blocks

Strategy Specialties

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Meeting Point

You'll learn to navigate different strategic roles to graduate with all the possibilities to choose your career path.

Creative Strategist

We're talking about the strategist who will develop his career in creative agencies. He's a figure closely connected to creative departments and helps conceptualize client and brand business challenges in an inspiring, creative, and humane way.

Brand & Business Strategist

They are in charge of making brands work. Those who draw the core of the business, the purpose, the positioning, the consumer they are going to target... Everything a brand needs to be part of the world.

Cultural Strategist

A profile similar to the coolhunter that works with trends, social changes, meanings... It is focused on how brands are influenced by culture and how they can be participants in it in a coherent and natural way.

Digital & Communications Strategist

How do messages get where they need to go? Behind every brand and every campaign lies a deep understanding of channels, media, and people. Without this understanding, the chances of ideas succeeding are minimized.

Social Media & Content Strategist

We talk about the strategists who bring brands and their positioning to the world of social networks and content. They are those who understand how connecting with audiences on online channels works today and think about how to distribute their stories among them.

Digital & Innovation Strategist

How do organizations address complex problems beyond the here and now? How can we think long-term innovatively? The strategists who work with design and innovation are those who are in charge of identifying needs and, thanks to their vision of the future, make the best decisions to solve them.

On the day of your graduation ceremony, you will have the opportunity to participate in an event with a speed dating type job interview format with the most prominent agencies and companies both nationally and internationally. Afterwards, we will hold an event where you can continue chatting in a relaxed and informal manner with the most prominent figures in the industry.

Do you need advice?

Paula is a V8 2.5 FULL EQUIP SUV capable of addressing and solving up to 6 thousand problems at a time. She is our director of studies and can surely solve your professional and life concerns.

Contact us
paula-cabanillas
Gabi Teixeira
Strategy Director & Cultural Researcher at DAVID Madrid
Clara Benayas
Director of Strategy & Culture at La Despensa
Laura Alfaya
Brand & Creative Strategy in Rocky's Russian
Laura Becerril
Head of comms&innovation at Burger King Spain
Rocio Ramos
Spain Content Lead at TikTok
Ines Fonseca
Head of Marketing Johnnie Walker Southern Europe
Silvia Echezarreta
Head of Marketing at Cabify
Stef Silva
Head & Creative Director at Invisible, part of Jungle

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Download the registration contract and upload it filled

🧠 Think about it: Nike, Google, Instagram, CocaCola… Brands speak to us every day from all possible platforms. What if, in addition to selling us products or services, they were able to make our lives easier in some way? What if brands could be allies of our life, of our problem, of…. (Whatever!)?

Think of a brand that can solve a problem around you and how it would do it. Through a new product? Through an APP, a service, an advertising campaign? In some other way?

«How could __________ (the chosen brand) solve a problem of ___________ (chosen problem)?»

1. Define the problem

2. Think about a brand

3. Come up with all the possible solutions you can think of, name them and tell us about each one in one or two paragraphs.

Send it to us in the format you prefer

BANK DATA / BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 - 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

*You can also send us your application by email to andreagomez@miamiadschool.com attaching the following documents:

BANK DATA /
BANK DETAILS

🇺🇸 If you are going to pay for a course or reserve a place, please Don't forget to put the student's name in the transfer concept.

🇬🇧 If you want to pay the reservation fee or a student tuition, please don't forget to mention the student name in the bank transfer description.

· Account holder / Name of beneficiary:

Miami Ad School Madrid, SL

· Owner's address / Beneficiary's address:

C/Santa Cruz de Marcenado, 4 – 28015 Madrid

· Banking entity / Beneficiary's bank:

CAIXABANK SA

· Address of the banking entity / Bank address:

C/ Arturo Soria 166. 28043. Madrid

· SWIFT CODE/BIC CODE:

CAIXESBBXXX

· WERE GOING:

ES04 2100 2907 4902 0012 3610

· Account number / Account number:

2100 2907 4902 0012 3610

More information

Within the world of advertising and communication, Learning strategic planning allows you to identify opportunities, define clear objectives and design paths to achieve them. effectively. This process not only allows for optimizing resources, but also ensures that creative ideas align with consumer interests and company objectives.

Learning strategic planning can give you a competitive advantage within the creative field, as successful businesses and campaigns depend on solid planning.

Studying creative strategic planning can make a huge difference in standing out in the advertising world. This training provides tools to turn abstract concepts into high-impact campaigns that not only capture the attention of customers but build a strong relationship. It also allows you to identify strategic opportunities, taking advantage of both data and market trends to design solutions that truly resonate with the consumer.

Finally, it provides a competitive advantage to stand out in the field, opening up opportunities for you to work within the planning sector in agencies or companies.

Our Strategic Planning Master's degree enables you to develop a wide range of skills covering both creative and analytical aspects of advertising strategy. Skills developed include:

  • Critical and strategic thinking
  • Creativity applied to strategy
  • Deep knowledge of media and channels
  • Comprehensive view of the industry
  • Teamwork and leadership
  • Clear and persuasive communication

Taking a strategic planning course can bring numerous benefits, both professionally and personally.

  • Improving analytical and creative skills: Studying strategic planning fosters both creativity and analysis, two crucial skills for making informed decisions that have a positive impact on companies.
  • Development of comprehensive vision: allows us to understand how the different elements of the advertising environment are interconnected, from the conceptualization of ideas to their implementation, providing a complete perspective of the strategic process.
  • Possibility of specialization: Within strategic planning there are different profiles, such as Creative Strategist, Brand Strategist and Digital & Communications Strategist. This allows you to find the role that best suits your interests and strengths.
  • Networking opportunities: Studying at Miami Ad School provides access to a network of key contacts in the industry, providing connections with professionals and potential employers.

When choosing a school to study strategic planning, it is crucial to consider key aspects such as: reputation and experience that they have in providing this training. It is also important to analyze the academic program that will be studied, making sure that it is up to date and aligned with what the market demands.

Another important aspect is knowing the instructors' backgrounds. If they have solid experience in the advertising world, you'll be able to learn from their practical knowledge.

Finally, we recommend that you review the qualification you will obtain, to ensure that it has academic recognition and is valued in the industry.

Madrid has some of the best advertising schools in Europe. Among them, Miami Ad School is positioned as a pioneer in the training of strategic planning professionals, with more than 20 years of experience.

Our Master in Stategic Planning offers comprehensive and practical training to help you excel in the advertising field. In addition to allowing you to acquire essential skills to become a leading professional, our program facilitates connections with leading professionals and companies in the sector, enhancing your professional development.

Master of advertising strategy and creativity in Madrid

The best intensive and in-person advertising strategy course

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